UI (User Interface) design is the process of enhancing the interface through which a user interacts with digital products, improving user experience (UX). UI design encompasses various elements, including:
Choosing colors and fonts to provide aesthetic consistency in the product´s design.
Icons, visual elements, and other graphics are used to help users better understand the interface.
Organizing the arrangement of pages and screens to assist users in easily finding and using information.
Considering the user´s experience during UI design ensures the addition of elements that make the product easy to understand and use.
Designing the product to be consistent with the brand identity enhances brand recognition.
UI design utilizes various technologies and tools to visually support user interaction with the product. Wireframe, prototype, and mockup tools are commonly used by UI designers to create and test their designs.
In conclusion, UI design is a process used to enhance the visual design and functionality of an interface, improving the user´s experience when interacting with a digital product.
